🎉 Two Ways We Can Work More Closely!
Ready to upgrade your work? I have two big announcements in one email!
Today’s one thing: This newsletter.
That one thing, better: This newsletter… plus so much more!
You want an advantage.
Maybe you’re evolving your career. Or building a company. Or looking for the next thing. Or just want to stay sharp.
Today, I’m announcing two new ways I can help you.
Honestly, this excites and terrifies me at the same time — and I’ll tell you why in a minute.
But first, here’s what’s launching:
1. If you want to work smarter...
I’m launching a premium version of this newsletter! But it’s not just more newsletter.
This is my effort to be of greater service to you — answering your questions, offering more ideas, and connecting deeper.
To start, here’s what you’ll get:
A weekly advice column — where I answer readers’ (and your!) questions in depth. Email me anytime, or just see what others are grappling with.
Monthly “office hours” calls — where we’ll get together on Zoom to talk through strategies, answer questions, and share insights.
The best stuff I hear — including from you! Readers send me amazing insights and recommendations, and I’ll amplify the best to everyone.
Discounts on 1:1 consulting. I'm often booked to discuss PR/media strategy, startup feedback, and career goals. Whatever it is, let’s talk.
Events? Dinners? Connections? More? I’m making this for you, so I want you to help shape it. Tell me what’s helpful, and we’ll build together.
The regular weekly newsletter will remain free — but your premium membership helps me afford to do that.
But like I said, that’s not the only thing I’m launching.
2. If you’re building something online…
I’m now an “Expert in Residence” inside an incredible online community — and I’d love you to join me there.
The community is called SPI, and it supports entrepreneurs and creators throughout their entire journey. When you join SPI’s Pro community, you skip some of the hardest parts of entrepreneurship — by gaining a network of others who support you, and the resources to learn and grow.
Chats with me and others. As an “expert in residence,” I have a regular presence throughout the community (along with other great experts!)
A community of people like you. We trade insights and experience, and community managers can connect you with others for direct help.
Learning resources. Programs to help you with business models, strategic planning, sales and marketing, operations, product and service — basically everything you need.
The premium version of One Thing Better! You won’t have to buy two things — if you join SPI, you’ll get the premium newsletter that I described above too.
There’s an application process to make sure SPI Pro is the right fit for you. Ready to check it out?
Or join us for a free online event on November 29, where we’ll help you with 2024 goal-setting — and discuss the community more.
So, deep breath…
I said this excites and terrifies me. Here’s why.
I am not a sales guy, and I don’t like asking you to pay for things.
I’m a creator guy! My entire career has been about making things for people — and, aside from when I launched my book, I’ve never sold anything to an audience. I mean, this is really the first “marketing” email I’ve ever written. (How’d I do?)
So I’ll be honest — I’m doing this for two reasons:
1. Time. This newsletter is one of my greatest joys, but it takes a lot of my time. I’m stretched thin, and these programs allow me to shift more time towards you.
2. Scale. I love connecting with people, but struggle to scale myself. With a premium newsletter and SPI’s infrastructure, I can do exactly that — and connect more meaningfully with the people who join either program.
I love the very personal feedback that people send me from this newsletter. It’s an honor to be part of your journey. And it really feels like we’re building something together. This is that next step.
I hope you’ll join me.
Thank you so much,