How to Feel Like Your Work Matters
Because it does. I'll prove it to you.
Welcome to One Thing Better. Each week, the editor in chief of Entrepreneur magazine (that's me) shares one way to level up — and build a career or company you love.
Today’s one thing: Not feeling like your work is important enough.
That one thing, better: Recognizing where you are important.
Want to hear today's newsletter? Some readers tell me they prefer audio, so I'm trying something out: I've read today's newsletter aloud and posted it here for you to listen. But if you prefer reading, just read on...
Created with DALL-E 2. Prompt: "one-line drawing of a person working very hard but also wondering if what they do matters"
You want meaningful work. But you also struggle to define what “meaningful” is.
Meaningful to who? You? Someone else? Does it feel meaningful now? Yesterday? Compared to anything you did before, or will do later?
You can get lost in questions like this. Many people do.
Just recently, in fact, a friend told me she was struggling with this. Her career has evolved, and she worries that her work today isn't as impactful as it once was.
So I sent her some thoughts, which included something Steve Jobs wrote to himself as he was dying. She said she didn't expect it to help, but that it did. “I hope you share it widely,” she told me.
So today, that’s what I’m doing. I'm sending you what I sent her, along with a question you must ask yourself now. Because I have a message for you, whatever you do:
You’re more helpful than you think.
How Important Is Your Work, Really?
Let's start with my friend.
She is a mission-oriented person. She wants to impact people's lives. And years ago, she did that very directly. She was the person helping others in crisis. She talked with someone when they needed it most, or helped them get important information. It was hard and draining, but also deeply satisfying. And now, although she still does great work, she does not do that.
She misses it sometimes, she told me. But even more: She wonders if yesterday's work was more important than today's.
I've heard versions of this from many people. A writer will worry that they don't help others the way a doctor can. A friend in corporate wonders whether they're wasting their career, and should take less money in pursuit of a cause.
I believe all of our work is important, but I wasn't sure how to make my friend feel better. Then, on Twitter, I stumbled upon an email that Steve Jobs sent to himself a year and a half before his death.
To be clear, I am not a Steve Jobs fanatic. I don’t love how he’s become deified. But this email really gave me pause.
Here’s what he wrote:
And when I read that, I started to think:
Steve was right. He did not create any of these original things. But very few people in the world do — and yet we still create value. That's because Steve, like so many of us, built on top.
That’s what a good life is about, really — not just creating, but advancing.
So I sent Steve’s letter to my friend, and then added this note of my own:
As I wrote that, I’d thought about a conversation I had years ago with an entrepreneur who makes candy. He owns a large, recognizable brand, and told me about all the letters he gets from people about this seemingly incidental product.
Candy is just sugar, right? It’s not important. And yet —
Created with DALL-E 2. Prompt: "one-line drawing of someone eating candy and feeling very good about it"
People write to share memories of their parents, now gone, who they’d eat that candy with. They write about how, when they’re feeling lost as adults, the candy can transport them back to childhood. They write deep, intimate things about this candy. Because it matters.
This guy didn't invent candy. He didn't even invent this candy. He just bought the company, so that it could continue to make the candy, so that people could continue to eat the candy, so that, when it was needed, it was there.
And it's not just him, of course: Someone markets the candy. Someone packs the candy. Someone ships the candy. Someone cleans the machines that make the candy. Someone hires and manages the people who do all that. Without any of them, the candy doesn't get made. Without any of them, the people who want the candy have a hole in their life.
So here’s what I want you to do:
If you worry that your work doesn't matter to others, stop that.
Instead, start with the assumption that it does.
In some small way, even if you're just fixing something that broke, even if you're just saving someone time, even if you're just making someone a little bit happier — whatever it is, assume it matters to someone. Because it does.
Now ask the better question, which is: How can you make that matter even more?
Because you can do that too.
And that's how to do one thing better.
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